Wondery
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Wondery began in sunny Los Angeles, CA in 2016 with the aim to make more outdoor lifestyle apparel for both men and women. As traction for Wondery grew, so did consumers' overall love for the outdoors. However, an issue in the outdoor industry persisted: there was little representation for women in the outdoors - in apparel, products, community, and more - and that underrepresentation continues to grow. Wayne and Kimberley sought to make unique products aimed for adventurous women that were both fashionable and technical. From operating in a broom closet to expanding into multiple warehouses, Wondery’s mission found a home in thousands of people. Our mission is to empower women in the outdoors through resources, awareness, and the creation of a women's outdoor community.
Visit Our Store
In Arizona? Visit our retail store located in Historic Downtown Chandler, open 7 days a week. Shop online, pick-up in-store now available!
1% for the planet
As a member of 1% for the Planet, Blue Planet is committed to donating at least 1% of annual sales to environmental non-profits.
tree planting
We plant one tree for every item purchased online and in our retail store. Together we've planted over 46,000 trees and counting.